There’s a better way to invite your friends to Arthur Murray.
This isn’t going to be a stack of referral cards, a surprise tupperware party, or the dance version of one of those kiosks at the mall. This is high tech, but low key. It’s social, without the marketing. No matter the era, or the business, one thing is certain: Nothing can replace the value and honesty of word of mouth recommendations. So, if you love the progress you’ve made, weight you’ve lost, or skills you’ve acquired through Arthur Murray, and you want to share it, now your voice is going to now travel much further.
Unboxing The Arthur Murray Ambassador Program
What Is Ambassador?
Ambassador is a digital referral program. They’ve steamlined a way so people who love a product can become an Ambassador for the brand through recommendations. We believe (intentional pun alert) they make a great partner with Arthur Murray.
Here’s their take on the value of word of mouth recommendations.
3 Reasons Why Ambassador Works For Arthur Murray
1. It’s automated.
That means you click a button or two and you’ve sent out a digital invitation.
2. You’ve got options.
You can send invites through email. You can invite your work friends on LinkedIn, your mobile optimized friends on Twitter, and everyone else on Facebook.
3. Zero Hassle.
There’s no sales pitch you need to memorize, no event you need to invite your friends to, or card to hand out. You share, and they decide. No sweat.
Getting Your Ambassador Account Started
1. Go to the arthur.viewyourprojecthere.com/ Ambassador Link: �ambassador.arthurmurraylive.com
2. You’re now in the portal. Don’t freak out, just fill in your information.
3. Check Your Email
4. Start Sharing
The Days Of Guest Programs Past
Maybe it’ll take a year, but analog referral programs will eventually disappear. Carrying a stack of referral cards feels about as casual as handing out flyers on a street corner in Las Vegas – it’s not. Friends and family need a formal presentation about as much as you need a competitive latin costume to go grocery shopping – you don’t.
For more on this, we recommend “4 Dance Invitations That Separate The Thoughtful From The Weirdos”
So what has changed?
The medium. The restaurant industry has Yelp, Uber has a rating system, and every other social media hangout has their version of a Like, Comment, or Share button. Social Media creates a place where people can go for a recommendation, a digital version of what we did long, long ago at a dinner party and board game night far, far away. On social you control your own experience and, at the end of the day, no one wants to feel forced into anything.
The Ambassador Solution – 5 Points
1. We believe that, to the outside world, dancing can seem weird, mysterious, and incredibly elusive.
2. We believe that sending an email, or posting a message to social about the positive effects of dancing creates a meaningful invitation.
3. We believe that Arthur Murray students don’t have to be marketers to share their story.
4. We believe in the first right of refusal approach: Share it and if it works, great. If not, at least they got the info.
5. We believe in rewarding out students for improving our schools.
Final Thought
There was a time, not too long ago, where the appointments were scheduled… on paper! Advanced Customer Management Solutions, like Hubspot and Salesforce were contained in elaborate card filing systems (no encryption other than the occasional locked cabinet).
Yet, as the world has gone digital in so many ways, Ambassador has found the spot on the mural that was missing it’s digital coloring. Arthur Murray Live is proud to team with a company to help make ballroom dance lessons for your friends and family as casual, social, and digital as possible.
If you’re a business owner and you want to start your own Ambassador Program, follow this link for more details on how to get started.
